О бренде

For several years now – since April 9, 2014 – we have been sharing an inspiring message with girls through clothing. But the origin, of course, happened long before...!

Founder and designer Vardanush Martirosyan spoke in more detail about the origins of the brands:

In difficult periods of life, both I and once my mother turned to sewing. In my first year of college, I received my first big salary for a sewing machine. And then she sewed her stage costumes herself. A little later, they began to contact their colleagues, asking for help with creating costumes. I designed outfits for the stars and found craftsmen who could realize my ideas.

When modeling clothes, I was able to take into account the features of the figure and focus on what I liked. And now I create outfits under the VARDA brand, I wear the first pieces myself, and find flaws. Then, together with the manager, make the model as comfortable and beautiful as possible. Clothing from VARDA TM is like a best friend: it skillfully keeps secrets and only talks about its advantages.

But first things first. From the first days, the VARDANUSH brand has been associated with femininity, sexuality and confidence in its attractiveness. Actually, like a rose flower, because this is how the name “VARDANUSH” is translated from Armenian.

The first product released under the brand was a green “Monroe” swimsuit. It is named after the legendary actress Marilyn Monroe. Later, we presented the model in red and mint colors to the famous sisters Kim and Khloe Kardashian. They were so impressed with the gift that they ordered four more swimsuits! “Monroe” is still our bestseller and calling card. Therefore, you will definitely recognize a girl in a VARDANUSH swimsuit on the beach; our signature style immediately attracts attention!

Having won the love of our first clients, including stars (among them Anna Sedokova, Natalya Rudova, Lera Kudryavtseva, Regina Todorenko, Yulia Baranovskaya, Olga Buzova, Nastya Ivleeva, Hannah), we decided to go beyond beach fashion! This time we set ourselves the task of creating the perfect sheath dress. And we succeeded! Today VARDANUSH presents basic models made of thick jersey with a silk lining. They can be complemented with pumps, a couple of accessories and get an irresistible outfit for the celebration. If worn with a jacket, you are ready for a stylish look for a business meeting. There are other sheath dresses - the kind that you fall in love with at first sight: “Monroe”, “Black Shine”, “Black Lace”, “Square Lace”. And what is “Bird Paradise” worth - an outfit made of velvet, with lace and sequins!

Today we produce not only swimsuits and dresses, but also coats, tunics, trousers, jackets, blouses, tops, corsets and much more. One thing remains unchanged - all clothes are Only for Ladies!

Products are manufactured in Russia at our own production facility in Moscow. Double quality control is established, professional German equipment is used, the best fabrics from Italy, France, Turkey, and India are used.

Every day, a team of seamstresses, designers, technologists and cutters puts a piece of their soul into creating outfits under the VARDANUSH brand. And now even more girls around the world are in love with our clothes. In addition, dresses and swimsuits of the brand can be seen in films: on Natalya Rudova and Maria Gorban in the film “Women against Men: Crimean Vacation”, on Ekaterina Varnava in “Angels on the Roof”, on Nadezhda Sysoeva in the play “A Husband for an Hour”, on Olga Buzova in “A Man in Great Demand.”

VARDANUSH is not just a clothing brand, it is a philosophy of beauty, sexuality and divinity of every woman! For a long time we carried this philosophy through clothing, and now we have grown into a huge VARDA Ladies Club project.You can find out more about him on the website www.varda.club